Google Analytics is an essential and free tool for anybody interested in having an easy way to track the number of people visiting your website on a daily basis, and their behavior while on your website.
Google Analytics gives a lot of valuable data and insight into how people are finding your website, and how they use it. You can (and should) have eCommerce tracking setup if you’re selling any kind of products or services online. Otherwise, if you’re simply looking to generate leads then there are a number of ways this can be achieved too.
Help with Google Analytics
Some of what I am capable of doing or have previously completed for clients include:
E-commerce tracking setup to see revenue generated from online stores
Setting up Filters to filter internal traffic or internal WiFi visits (which otherwise inflate your reports), traffic etc.
Setting up Channel Attribution so that data is attributed correctly to each channel (organic, paid search, social, email, etc)
Migrating analytics scripts into Google Tag Manager (plus migration of other tags, making for easier tag management)
Auditing Analytics Properties/Views to analyze the performance and behavior of visitors
Creating Custom Dashboards for easy, simple reporting based on your own KPI's
Creation and scheduling of monthly reports based on your own KPI's
Setting up tracking of key goals, such as contact form submissions or lead inquiries
*Note - to assist I will usually need to be granted with full Edit access at the Admin level of the account.